Growth Playbook.
What we've learned executing lead gen, content, and SEO for IT companies and B2B agencies.
Why Your Website Doesn't Get AI Citations (And How to Fix It)
When a founder asks Claude or ChatGPT for a recommendation in your industry, you're probably not mentioned. Here's why — and the 3 technical steps to fix it.
Read the ArticleWhy Your Website Doesn't Get AI Citations
Lead GenThe 5-Layer Lead File
ContentWhy Content Templates Kill Your Pipeline
SEO & GEOSEO vs. AEO vs. GEO: What You Actually Need
Why Your Website Doesn't Get AI Citations (And How to Fix It)
When a founder asks Claude or ChatGPT for a recommendation in your industry, you're probably not mentioned. Here's why — and the 3 technical steps to fix it.
The 5-Layer Lead File: What Real Close Files Look Like
Most lead gen is broken — a list of 500 names and a promise. Here's what a researched, ready-to-call Close File actually contains.
Why Content Templates Kill Your Pipeline
Templates feel like templates. Buyers want to feel like they're talking to a human. Here's how we write content that actually sounds like you.
SEO vs. AEO vs. GEO: What You Actually Need (And When)
A practical comparison of the three approaches — with real examples of when each one matters.
Why Most Website Rebuilds Fail (And How to Do It Right)
Common failure modes in website rebuilds, and the step-by-step approach that avoids them.
