The Situation
ProcureIQ Atlas runs an AI-powered procurement platform that sources suppliers across 47 countries for SME manufacturers, EPC contractors, hardware startups, and export manufacturers — turning weeks of manual sourcing into 24-hour turnaround reports. The platform itself was strong. The problem was reach: their buyers (plant managers, procurement heads, EPC project leads) don't search "AI procurement platform" — they search for specific parts and suppliers, so ProcureIQ Atlas was invisible to the exact decision makers who needed them most.
What We Did
We built a lead generation engine with Close Files: 80–120 qualified leads per month, each with a decision maker contact (name, email, LinkedIn), a why-now signal (new project, expansion, a sourcing pain point surfaced from hiring/news signals), an approach strategy for how to pitch, and a personalized, ready-to-send outreach email sequence targeting EPC firms and manufacturers actively sourcing.
Results
"Our close rate on these deals is 2.5x our baseline. It's changed how our team sells." — ProcureIQ Atlas
Key Insight
Most agencies sell volume. We sell velocity and fit. Close Files meant the ProcureIQ Atlas team spent 15 minutes prepping a call instead of 90 minutes researching a prospect. For a platform built on 24-hour turnaround, that same speed applied to their own pipeline.
